Valuable Social Media Marketing in 5 Simple Steps

Valuable Social Media Marketing in 5 Simple Steps

Social media is here to stay. As an entrepreneur or small business owner, if you’re not using it to advance your business, you’re missing out. In 2015, 73% of U.S. individuals had a social media profile, a 5% increase from the previous year, according to Statista. The numbers don’t lie. Social media is a lifestyle worldwide.

As a business owner, if you’re not leveraging social media to grow your company, you’re missing out. By 2017, the global social media audience could reach 2.55 billion, according to Emarketer.

Below, I’ve outlined a simple 5-step process for creating a social media marketing strategy.

1. Define Your Goals

Every business must have a clear objective. Your company’s goal should have a purpose statement. Each goal must have a target. What is the desired outcome or goal you want to achieve? Do you want to become famous online, secure speaking engagements, sell a book or course, or simply gain more customers? Whatever it is, write down your goals and the reasoning behind them. Knowing where you want to go and how you’ll get there will help you create the best strategy and roadmap to follow. زيادة متابعين تيك توك

2. Establish Brand Clarity

Before putting your brand out there, ensure clarity. Answer these three crucial questions: What do you do? Who do you help? What do you want to be known for? Once you can clearly articulate the answers to these questions, you can convey this through social media and beyond. You should be able to succinctly explain in one sentence what your business is about and describe your business model in a way that makes sense.

3. Master the Art of Push Marketing

Push marketing focuses on client attraction. When you create core messages with strong calls to action, you’re setting the stage to have your target audience identify with and respond to your message with statements like, "me too," "I need that," or "where can I find you?" Your goal is to have ideal prospects recognize themselves in your business model. They need to feel that your business offers what they’ve been seeking.

Social media platforms are excellent tools for implementing push marketing strategies. Whether you run ads, create a poll, survey, or contest, you can attract targeted customers using social media advertising and messaging. The key is to create messages that resonate with your audience.

4. Connect and Build Relationships

To sell anything to anyone, you need to establish a trustful relationship. This principle applies online as well. You must genuinely connect, interact, and engage with people on social media before they start trusting you. One of the best ways to engage people is through groups on social media platforms like Facebook, Google+, and LinkedIn. In these groups, you can interact and have meaningful conversations with people and showcase your expertise. On platforms like Instagram and Pinterest, utilize hashtags to your advantage. On Twitter, use hashtags and lists to engage with others.

Whatever platform you’re on, emphasize what makes you unique. You should be able to clearly articulate your unique selling proposition. When people don’t understand what sets you apart, they overlook your products or services.

Another excellent way to build relationships on social media is by following, commenting, and sharing other people’s content. On each social media platform, there’s a way to provide feedback through liking, commenting, or sharing a post. When you engage on their social media page, they will notice you eventually.

5. Create a Content Marketing Plan and Calendar

Using social media can be overwhelming. That’s why you need a social media strategy and a content marketing calendar. How will you integrate social media into your overall marketing strategy? Remember, marketing is effective when you have multiple systems working together and complementing each other.

The reason you need a strategy is that your ideal clients are looking for you online. For example, you might be a health & wellness coach specializing in nutrition and helping people lose weight without dieting. Your audience is online searching for terms like weight loss, healthy eating, life coach, nutrition, and wellness. As a business owner in that space, you need to appear in the search results when those potential clients seek solutions.

In every community, there are people seeking answers to specific questions. You should create messages for each scenario your audience might face. Social media provides a unique opportunity to communicate regularly with your audience on various topics.

As you can see, using social media as a strategy to grow your business requires going back to basics and understanding marketing fundamentals. Once you complete all the steps above, you’ll have a better grasp of how to integrate social media to advance your business. متجر المتابعين SmmArab